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The strategy of SEO in 2017 under the below:
1. Understand the big-picture search trends.
2. Map your organization's top-level goals to how your SEO efforts can best assist.
3. Build a keyword-to-content map
4. Break down the SEO efforts into discrete projects with ETAs and people assigned, ordered by expected ROI.
5. Build a reporting/measurement system that shows progress and ties revenue/goals to clear metrics.
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