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In the Internet marketing world, CTR (click through rate) matters a lot, not only for advertisers but also for the publishers. The main role of an advertiser is to create an ad or copy that can get higher CTR. Similarly, publishers need to place these ads in a way that they generate highest CTR for them. From a publisher’s viewpoint, click through rate is one of those essential factors that help them generate money and retain advertisers. If you somehow fail to give adequate clicks, your advertisers are likely to flee. Therefore, let us dive into the world of click through rate and understand what exactly it is.
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