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On-Page SEO- On-Page SEO refers to how well your website’s content is presented to search engines. On page, optimization involves ensuring whether a particular web page is structured in a manner so that it gets found by the search engines for given keywords and key phrases.
Off-Page SEO- Off-Page SEO refers to your website’s overall “authority” on the web determined by what other websites say about your site. Off-page optimization is a long-term process and takes a time to improve. Simply put, off page is all about your online reputation. Off page, optimization includes acquiring backlinks to your page from the authority sites in your niche.
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