Top Digital Marketing Trends:
1. Content marketing
2. Big Data marketing
3. Marketing Automation (including CRM, behavioural email marketing and web personalisation)
4. Mobile marketing
5. Social media marketing including Social CRM and Social Customer Care
6. Conversion rate optimisation (CRO) / improving website experiences
7. Internet of Things (IoT) marketing applications
8. Search Engine Optimisation (SEO or organic search)
9. Online PR (including influencer outreach)
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