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A backlink is a reference comparable to a citation. The quantity and sources of backlinks for a web page are among the factors that Google's PageRank algorithm evaluates in order to estimate how important the page is.[2][3] The PageRank score is, in turn, one of the variables that Google Search uses to determine how high a web page should go in search results.[4] This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals.[1][3]
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