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There are a number of different, specific measures of authority, both direct and indirect. For example, one of the best known has been “PageRank,” an algorithm created by Google’s Larry Page and designed to measure the quality and authority of a specific web page based on the number, quality, and relevance of links pointing to it.
Moz has created a number of different qualitative measures for authority, including MozRank and MozTrust, but most notably, they’re the ones who coined the phrase “domain authority,” which refers to the overall authoritative strength of an entire web domain.
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