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AdWords can be used to:
Specific keyword match types – This allows you to display your ad for exact keyword searches. So, you could set it up to “New York pizza,” as opposed to general searches for “New York” or “pizza.”
Ad extensions - This give you the ability to display everything from product images, contact information, to a pack of links to your site.
Narrows your audience - You can have it set up so that you can discover your audience by their location, the time of day, their language, and even their browser or device they’re using.
Access to non-search sites - Gmail, YouTube and lots of other of partner sites are at your fingertips.
Leverage the display network - This can help you establish brand awareness.
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