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SEO is usually all about generated organic traffic & ranking. If the target audience finds the right content that is applicable to them then they will more than likely engage in your online business, resulting in higher sales conversions. Potential customers to your website should be able to find what they are looking for in a quick and efficient manner.
On page and off page optimization are the first and most important steps towards your website’s search engine optimization.
On-Page SEO- On-Page SEO refers to how well your website’s content is presented to search engines. On page optimization involves ensuring whether a particular webpage is structured in a manner so that it gets found by the search engines for given keywords and key phrases.
Off-Page SEO- Off-Page SEO refers to your website’s overall “authority” on the web determined by what other websites say about your site. Off-page optimization is a long-term process and takes time to improve. Simply put, off page is all about your online reputation. Off page optimization includes acquiring backlinks to your page from the authority sites in your niche.
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