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Goal templates are designed to help you set actionable goals that meet standard business objectives. You can edit any template field before saving a goal. The goal categories (Revenue, Acquisition, Inquiry, Engagement) are the larger business objectives that motivate the goal templates. Use them as an organization tool to help you think about the purpose of your goals. Try to create at least one goal for each category to get a better understanding of how users interact with your content. These categories don’t affect any data or your reports.
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