Links that point to another website are called do follow links. These pass link juice to a page, help to increase its PageRank and raise its ranking on search engines. The more natural do follow links a website has the higher it is likely to rank online.
A no follow link is a link that doesn’t point to another site. I think this is where people get confused, as people can still click onto a no follow link and get sent to another site, but in the eyes of the search engines they don’t point to anything.
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