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Global SEO
Global search engine optimization refers to the techniques that marketing professionals use to boost your website’s visibility during global searches. Global SEO consists of optimizing your website and marketing your business for a worldwide audience. And while this is great for websites that cater to customers all over the world, this approach doesn’t work well for businesses looking to address a local population of customers. Global SEO consists of redesigning your website so that it’s easier to use, optimizing it for related keywords, ensuring that your images and posts are targeted for your keywords and more. This approach, however, isn’t right if you are looking to bring people to your doorstep in a specific area.

Local SEO
Local search engine optimization, or local SEO, is the approach you need to take if you are looking to appeal to a more local population. Going back to the dentist in Sacramento example, there isn’t much to be gained by advertising your services to readers in Seoul, Korea. But, if you can snag the attention of someone who has recently relocated to the Sacramento area who is looking for a new primary dental health provider, you have a great chance of landing a new patient for life.

Local SEO techniques are different from those required for global SEO. Local SEO concentrates on promoting a business based on its geography. In order to do this, you need to do things like claim your profile in various online business directories, add the name, address and phone number to the bottom of each page of your website and more. This boosts your visibility in association with your location, improving the chances that someone will find you who can actually patronize your business.

It’s important that you know the difference when choosing an SEO company to help you with your SEO efforts. This ensures that you get the right services for your needs.