[sudeepkhana]

Alexa measures the traffic on your website and provides a numerical rank to your domain. The rank helps to denote the popularity of your domain in search engines. The Alexa rank can be improved by the good content update and also by building backlinks from other relevant web pages.
The algorithm according to which Alexa traffic ranking is calculated, is simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months. This traffic is based on such parameters as reach and page views.