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Local SEO is the process of optimizing your site so that you can gain higher local search rankings.
Nowadays, people don’t rely on the yellow pages or local directories to search any local services. They turn to Google instead. So, it is importance for any size of business to have visibility over local search engines. Local SEO is particularly important to "brick and mortar" stores and services, house-keeping, plumbers, electricians etc.
Hope, it helps.
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