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Google Penguin is an anti-spam algorithm of Google, created for the purpose of preventing acts backlink spamming (Link Schemes) and Keyword Stuffing to increase rankings your website rankings on search results naturally.
Previously, Penguin will penalize and lower the rankings of all web pages on the site violated. However from the latest Penguin update Real-time in 2016, this algorithm will only reduce the page ranking on the site violate regulations, rather than the entire webiste.
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