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XML Sitemaps and SEO
Because XML sitemaps are more straightforward and typically less understood in the marketing world, I’ll start there. XML stands for Extensible Markup Language. It’s similar to HTML and defined by the same governing body. But XML is used primarily to make information machine readable, while HTML is used primarily to mark up text files with formatting and linking tags, to form the basis of the web pages. XML is typically used for lists of URLs and the data associated with them.
An XML sitemap is a type of list marked up with XML so that search engines can easily consume information about the URLs that make up a site. This is what an XML sitemap looks like.
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