Website goals and objectives
Target audience (e.g. business or consumer)
Budget and Planning
How much can you spend?
How will you measure your Return on Investment (ROI)?
What will decide if the campaign is successful (e.g. 20% increase in sales)?
Promotional strategy (Campaigns(s) etc.) - What technologies and methods will you include in your promotional strategy?
PPC campaign?
Keyword and SEO research
Vendor names for technical services
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