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Optimizing a website starts before the website is built, so make sure your web development company understands the importance of creating a great user experience. Search engines look for quality content, high site performance, great user experience, and web authority. The first and best way to appeal to search engines is through search engine optimization.
Optimize your site with specific keywords to attract relevant traffic to help build traffic and earn qualified leads. Optimizing a website will help you to stand out amongst your competitors in search engines results. There are about a million ways to optimize your site (and a million things not to do) so make sure you get the help of an SEO professional if you plan on beginning the process.
Here are some ethical off-page SEO techniques that you can do to promote your website:
-Guest Post outreach
-Forum Posting
-QnA site participation
-Micro blogging
-Local listings
-Video sharing
-Infographics
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