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You may have heard of Google’s Panda algorithm update, its Penguin update and its Hummingbird update. Now it’s time to learn about its Possum update. That’s the name search
engine optimization experts gave to Google latest revision to its all-important search engine algorithm.
Google did not announce the adjustment. SEO pros first noticed a massive change in local and map results, what they call the 3-pack and Local Finder, on Sept. 1 and closely
scrutinized search results over following weeks. Some call it the most significant change to local search results since Pigeon in 2014.
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