Hi there,
First, I will deeply review the whole website and will check the following thing:
1. Where is the target market?
2. Is Website new or existing?
3. Is there any Google penalty on the site?
After checking this, I will start doing on-site optimization with keyword research and will find appropriate and relevant keywords. I will also make meta tags.
After on-site activities, I will move to off-site optimization.
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