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11 Content-Writing Secrects :
1. Stay in research mode at all times.
2. Write in your own unique voice.
3. Talk about one thing only.
4. Depth and length should match.
5. Find a unique angle to cover your topic.
6. Spend as much time on your title as you do writing.
7. Make the first sentence your best.
8. Craft an irresistible lead (introduction).
9. Kill the hype. Keep it believable.
10. The Close is as important as the lead.
11. Plain writing is best.
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