SEO, or search engine optimization, is one of the most important pieces of any online marketing strategy. When a website uses proper SEO, with keywords and phrases that are most relevant to their business, it will organically appear higher on a search results page.
SEM costs the business owner money (anywhere from $0.50 to several dollars) each time a consumer clicks on their link or views their ad.
In my opinion, SEO is much better than SEM.
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