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Old 10-04-2016, 01:56 AM   #5
Aman897
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Join Date: Jul 2015
Posts: 129
Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service .

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.
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