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The main benefit is that Google Webmaster Tools is created by Google with the purpose of helping web masters rank within Google. It has a huge amount of tools that show you exactly how Google sees and ranks your website, which no other service can offer.
Other services such as Moz tools are also incredibly helpful but Webmaster tools is the only one created by Google themselves.
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- What is it?
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- what's legit or scam?
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