I think social media promotion will help you to get website traffic, for that you will have to setup a blog to website where you will have to write unique and engaging content with proper anchor text of your specific product page. And share this content on social media with useful graphics. Users will click on your post and come down to your blog once they come to your blog you can land those visitors to specific product pages with the help of anchor text. This is one of the best way to get ranked well in search engine so it has SEO benefits too and also helps you to get traffic.
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