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Long tail keywords are keywords or key phrases that are more specific (and usually longer) than more common “head” keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they focus on a more specific product.
As we have seen, the benefits of long-tail keywords are many:
* Significant search volume
* Higher CTR(Click-Through Rate)
* Cheaper CPCs{Cost Per Click} (or higher ad ranking)
* Higher conversion rate
* Lower CPA(Cost Per Acquisition )
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