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Search Engine Optimization is a strategy used to generate organic traffic into the website. The Basics of SEO are:
On page Optimization
Off page Optimization
On page optimization techniques are
Quality Content
Title tag
Meta Description
Sitemap
URL Structure
Image optimization
Headers tag
Off page SEO techniques
Forum posting
Micro Blogging
Guest posting
QnA
Local listings
Article Submission
Social Bookmarking
Video sharing
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