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Instagram allows users to take pictures and videos from a mobile device, apply digital filters and a caption, and then share the image on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. Instagram makes it easy to create stunning photos that make you, and ultimately your business, look professional and creative.
With Pinterest, a user’s intent is primarily focused on the discovery and curation of other users’ content. Similar to a search engine, users can use Pinterest to search for specific content or products. They can then create visually appealing boards by pinning and grouping the content they discover. On Pinterest, every pin is a link to the source of the image, usually an external site. Therefore, one of the common goals for businesses is generating website traffic and using Pinterest for SEO purposes. Pinterest is also a proven sales generator for retail businesses.
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