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Google doesn’t use the meta keywords tag, but it does use keywords to help identify a web site’s relevance to a user’s search. The search engine looks for keywords in the page content, the URL, the title tag, and descriptions tag as it ranks your web site against those of competitors. How often and where you use keywords and the quality of the keywords is critical. The best quality keywords are those that are most commonly used by Internet users searching for your products or services.
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