Yes it is surely very benefiting tool for analyzing our site and it's on us how we use that data for growing our business. here I am mentioning some great stuff for analytics.
1) we can generate customize reports.
2) we can use custom and multi segment for fetching particular data
3) we can track important thing by goal creation and event tracking.
4) Now a days we can also track the eCommerce leads and it is very important factor now a days.
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