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14 Tips for Improving Your Organic Search Performance on Google
1. Define a keyword list
2. Good content will win out
3. Create cornerstone pages
4. Use keyword repetition and variation in page content
5. Optimize your page titles
6. Write compelling meta descriptions
7. Use keyword variations as anchor text for internal linking
8. Don’t forget about ALT tags
9. Your URL names matter
10. No black hat SEO
11. Track your visitors and leads
12. Get social
13. Have a link-building strategy
14. Invest in a mobile-friendly site
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