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Same goes for the interstitial ads. They are usually in the form of image ads and pop up on the screen while a page is loading. Often there is a ticker along with the ad which tells you the number of seconds you have to wait for the page to load which users often click away. Once again, this is an ineffective ad type as hardly 0.1% of the people are going to click on them. There is another ad type which has become quite ineffective though you might consider it to be a controversial pick: banner ads.
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