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Exit Rate in simplest term is the percentage of visitors that leave your website from a given page based on the number of visits to that page. It sounds similar like “bounce rate,” right? The difference is that the visitor may have been to other pages on your site before exiting.
Let take an example: I do a search for “Best forum website” and I arrive at this site. I look at the topics, read a few answers, go to the contact page and fill out the form. Then I leave. I “exited” from the contact page. On the other hand, if I had done a search for “forum website contact info” and landed on the Contact page and left immediately, it would have been a “bounce.”
I hope you understand.
Thanks
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