In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the pay-per-click (PPC) within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher PPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.
The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards.[5] However, these rates are sometimes minimal, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.
__________________
To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. / To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. / To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. / To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
|