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ocial media optimization (SMO) is a subset of search engine optimization (SEO). SMO optimizes your business site by advertising through social medial sites, blog sites, online communities, podcasts, and message boards.
SMO is accomplished through really simple syndication (RSS) feeds, video and photo sharing, social bookmarking, blogging, and social news buttons. The concept is to drive traffic without spending money on search engine advertising. SMO creates links to a site by creating more visibility through Facebook, Twitter, MySpace, Squidoo, Blogger, Hubpages, Digg, or Delicious, etc.
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