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Aside from the not-so-picture-perfect logo, Instagram implemented a major change on how they display photos/contents. They now uses an algorithm-driven feed, which means posts in your feeds no longer appear in chronological order, instead users are now seeing their feed as organised by Instagram’s own formula. This change has huge consequences for brands and online influencers. With the algorithm-based feeds, there is a big possibility that our followers will not see our recent posts. This also means decrease in the exposure of our brand in the said platform. Instagram could charge for the right to "boost posts" and appear more often--making the firm money but undermining the profits of influencers and increasing the cost to brands.
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