You already know that social media is here and growing all the time. That said, it’s important to keep track of some of the specific data regarding the different social networks; it allows you to target the right social networks and plan more effective campaigns. So let’s take a look at some recent developments in social media and how many people are using the major platforms today.
Before we examine some numbers, it’s important to understand some of the particulars when it comes to social media stats. You should, first of all, be aware of the distinction between total and active users. Total users refer to the number of people who have signed up for a service. Active users are people who actually use the service on a regular basis. For our purposes, it’s more helpful to focus on active users.
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