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Creating and posting video content on YouTube is a great way to boost the visibility and credibility of your business. Here are some tips on how you can use Youtube for your business:
1. Produce lots of quality contents in your Youtube channel. Most popular channels are those that have high volumes of consistently updated content. Consider creating a corporate profile or company history video. You can interview the owners, staff, customers, or even yourself. You can repurpose infographics into explainer videos, or create short tutorials or product demonstrations.
2. Make sure your calls to action are included in the video itself. Possible CTAs can include contacting you for more information, subscribing to your YouTube channel, leaving your feedback, sharing your video on their social network channels, or some other desired action.
3. Respond to your subscribers.
As people view your videos, they will rate their quality and leave comments. To keep the momentum going, you should monitor and respond to all feedback as quickly as possible. As much as possible, make your responses personalized to each visitor.
4. Customize your channel to suit your brand.
The YouTube page that visitors view when they click on your account name is your channel—and it doesn’t have to look like every other YouTube page. You can customize your channel with colors, images, links, relevant information, and more. This is a great opportunity to reinforce your brand identity by using your logo, color palette, tone, and slogans so that viewers associate the video with your business.
5. Write a Great Description
Your video descriptions on YouTube should be short, informative, and multi-purpose. Describe your video in a sentence or two (using your top keywords), and include a link to your small business website or blog for people who want to know more.
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