Introduce Google Analytics.
Set up a "Destination Goal" in Google Analytics for any "thank you" pages on your site taking after a contact shape or buy.
Set up Google Webmaster Tools.
Join Google Webmaster Tools with Google Analytics to get more knowledge into how clients are discovering your website naturally.
Make a robots.txt document and transfer it to the root index of your site.
Make a sitemap.xml document and transfer it to the root index of your site (or empower this element from inside your CMS, if accessible). Present your sitemap to Google Webmaster Tools for indexing.
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