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Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the landing page the ad leads to.
But, on the SEO side of things, you don’t hear a lot about “landing pages.” That’s all stuff for ads, right? PPC has “landing pages,” SEO has “optimized pages,” and they tend to be worlds apart.
But that’s the problem. We shouldn’t think of landing pages and optimized pages as two separate types of pages. Nor should the
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