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canonicalization refers to individual web pages that can be loaded from multiple URLs. This is a problem because when multiple pages have the same content but different URLs, links that are intended to go to the same page get split up among multiple URLs. This means that the popularity of the pages gets split up. Unfortunately for web developers, this happens far too often because the default settings for web servers create this problem. utilize the rel=canonical tag. The rel=canonical tag passes the same amount of link juice (ranking power) as a 301 redirect, and often takes much less development time to implement.
The tag is part of the HTML head of a web page. This meta tag isn't new, but like nofollow, simply uses a new rel parameter. For example:
<link href="http://www.example.com/canonical-version-of-page/" rel="canonical" />
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