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Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. People are almost always talking about absolutes in terms of “this is how XYZ will reduce your bounce rate,” and so on.
I don’t subscribe to this school of thought; bounce rates need to be looked at subjectively.
While there are some general best practices, for the most part certain activities prescribed as absolute can both hurt and help websites.
Hence the title of this post. I don’t want to stand on my bounce rate soapbox and preach to you that everything in this post is going to help you, so I’m approaching this from a more realistic standpoint; the items on this list are worth thinking about, and probably trying – but this isn’t some magic wand from the land of unicorns and bounce rates under 5 percent.
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