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Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy, or marketing strategy overall.
I'm going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.
That way, you'll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.
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