To optimize a webpage you have to remember following tasks.
1.Publish relevant content
2.Update your content regularly
3.Metadata
4.Information Architecture with SEO in Mind.
5.Get on YouTube.
6.Become a member of industry Facebook and LinkedIn groups.
7.Do Answer Questions etc.
8.Submit your blog posts to stumbleupon.
9.Promote your blog posts to your email list.
10.Make the most of Face book links.
11.Focus on long-tail keywords.
12.Have a link-worthy site
13.Use alt tags
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