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So, What is White Hat SEO, Anyway?
White Hat SEO is the opposite of Black Hat SEO. Generally, White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP)while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google. Examples include:
Offering quality content and services
Using descriptive, keyword-rich meta tags
Making your site easy to navigate
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