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The primary purpose of Fetch as Google is to submit a url, and test how Google crawls and renders the page. This can help you diagnose issues with the url at hand. For example, is Googlebot not seeing the right content, is the wrong header response code being returned, etc? You can also use fetch and render to see how Googlebot is actually rendering the content (like the way a typical browser would). This is extremely important, especially for Google to understand how your content is handled on mobile devices.
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