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Google started look more closely at keywords in anchor text with the Penguin update. If too many of a site's inbound links contain the exact same anchor text, it would start to appear suspicious, and is often a sign that the links were not acquired naturally.
In general it’s still a best practice to obtain keyword– and topic–specific anchor text when possible. However, SEOs may get better results by striving for a variety of anchor text rather than the same keyword each time.
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