SEO is an organic way to get rank your website at top position on SERP. It is a long term process to get rank your website on SERP.
In comparison of SEO, SEM is an easy way to get results in a short time period. It is a paid marketing service through which you can get instant results.
If you have enough budget then you can go with PPC but if you are lack of budget then SEO is the best option for you.
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