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SEO has two parts - ON PAGE & OFF PAGE OPTIMIZATION.
In On Page
-- You have to start with the On Page part.
-- have to do Keyword analysis
-- Competitor analysis
-- Fixing URLs
-- Write Meta tags and add those to the site
--- Work properly with H1, H2 tagging
In Off Page
-- Article submission
-- Blog submission
-- Document submission
-- Press Releases submission
-- Directory submission
-- Bookmarking etc. etc.
After starting with these you have to proceed with many other important strategies.
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