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1. Promote your product on social media.
2. Advertise through Google AdWords.
3. Try to provide a free version of your actual premium theme which of course, provides less functionality and customization option as the premium one does. This helps the user to know more about what actually your theme is. Also it helps to create a feeling of eagerness among the theme for the actual master piece!
4. Send a well built newsletter along with freebies and discount coupons on regular basis and this will greatly help in promoting your premium WordPress themes.
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