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Ways to Use Twitter to Market Your Business
1. Optimize your Twitter bio.
2. Find out who the influencers and experts are in your target area(s) and interact with them on a regular basis.
3. Make sure your coworkers are following you on Twitter and tweeting, retweeting, engaging, etc.
4. Tweet regularly.
5. Don't be afraid to ask for some Twitter love.
6. Track brand mentions and keywords to make sure you know what's being said about your brand. Respond if necessary.
7. Don't be afraid to retweet as this will help link you with and cement your own thought leadership within your industry.
8. Many people don't know about favoriting tweets, but it can get someone's attention more than a retweet or a mention.
9. Look at the trending topics and hashtags and find a way to make a relevant connection to your brand.
10. Offer discounts or special deals to Twitter followers.
11. Use images and videos.
12. Make sure Twitter is integrated with your other marketing efforts.
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